This article discusses a recent French study on the correlation between loud music and drinking levels. Subjects exposed to louder music tended to drink faster and order more drinks than those exposed to lower music volumes.
http://www.medicalnewstoday.com/articles/115587.php
There are two hypotheses posited: 1) loud music caused higher brain arousal, which in turn caused people to drink more, and 2) loud music made it harder for people to talk to one another, resulting in more drinking to fill the time.
Certainly, casino owners have known for years that highly arousing environments encourage compulsive behavior. It looks like the same may be true for bars and concert facilities.
-posted by: Tad Spencer
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