Thursday, October 23, 2008

The power of social norming and peer education

The University of Virginia has not had a student die from an alcohol-related incident since 1998. Dr. James Turner, a BACCHUS Board of Trustees member, and the UVA peer educators organize an alcohol-free festival in the fall to educate new students that the number of students who dangerously drink is far less than their perceptions. The peer educators also realize that some underage students will still choose to drink and instead of pushing these students away through a negative attitude, they convey messages about staying safe while drinking and keeping their BAC at an acceptable level.

You can read the full article here.

-posted by Chris Miller

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