A year after RJ Reynolds introduced its Camel No. 9 brand of “fashionable” cigarettes, Philip Morris is responding with new Virginia Slims “purse packs.” These smaller cigarettes come in a case specifically designed for carrying in purses and handbags.
Story:
http://www.jointogether.org/news/headlines/inthenews/2008/phillip-morris-to-release.html
So far, we have not seen a significant increase in college female smoking rates. However, if the industry is putting dollars toward development of these products, we should pay attention.
Have women on campus noticed an increase in marketing toward them? It might be worthwhile for a campus to conduct surveys to measure the amount and placement of tobacco marketing encountered by all students.
-posted by Tad Spencer
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